Who Uses Social Media

Various companies tabulate details about social media users and then provide those statistics to those of us who study social media culture, as well as to those of us who are interested in statistics and demographics for business reasons. Social media marketing is like gambling unless you pay attention to …

Consider Instagram

Instagram, owned by Facebook, has just met another milestone of 700 million users, which is 100 million more than they had in December, 2016.  They also boast more than 1 million advertisers per month. Should you consider Instagram as a viable means of marketing? Yes. Especially if your target market …