Saving the Mom and Pop Business

Saving the Mom and Pop Business

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A Strategy for Saving the Mom and Pop Business. First off, let us address the fact that online shopping is not only here to stay, but that online shopping is a good thing. Here’s why.  Online shopping benefits the following marginalized groups of people: those without transportation the sick the elderly the caretakers the homebound […]

Native Marketing is Deceptive Marketing

Native Marketing is Deceptive Marketing

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Native marketing is the process of integrating your ads into an existing content provider (such as Facebook), so that the viewers will believe they are reading content from the site they are visiting. Is this ethical? I can’t tell you how many times I have been deceived by this type of marketing. I’m reading and […]

Creating the Perfect Hook

Creating the Perfect Hook

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Creating the perfect hook for a variety of social media platforms can be difficult. It helps to pay attention to what others are doing with this strategy. I followed someone new on Twitter, and her response was so great that I had to share it with you. She had the perfect hook in welcoming me […]

Marketing Across the Generation Barrier

Marketing Across the Generation Barrier

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How we present ourselves to this ever changing world of growing diversity, is paramount to successful marketing.