Creating the perfect hook for a variety of social media platforms can be difficult. It helps to pay attention to what others are doing with this strategy.
What is a hook?
Simply stated, it is writing something so interesting that your readers just have to learn more about it, or about the author of it.
The hook does not have to interest everyone; that would be impossible. All it needs to do is interest those with a similar interest in what you are saying, or offering.
I study psychology and culture, among other things, and so I found the following very interesting.
If you visit SusanShatzer.com, you will find that she seems to have a successful practice.
As always, find someone who is successful and follow their blueprint.
Learn from Susan.Create a good marketing hook, and modify it for use on your social media pages. Click To Tweet
Tip: Today, the most common use of the word applies to songs, so if you are conducting a search to discover more techniques, make sure to include words such as writing, advertising, marketing, etc.
While you may not be creating a visual presentation, you can always use tips for creative ad copy. There’s a great article at RapidStartLeadership.com that covers several ideas. Susan’s Twitter welcome utilized at least two of the tips: Ask a Question, and Set an Expectation. Read the rest of the article.
Here’s another good article:
The Advertising Hook –
What it is and why you NEED it.
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