The millennials now outnumber the baby boomer generation.
According to a Census Bureau Press Release, this happened in 2015.
The press release also stated that diversity is increasing.
“Overall, millennials are more diverse than the generations that preceded them, with 44.2 percent being part of a minority race or ethnic group (that is, a group other than non-Hispanic, single-race white).”
While they are referring to ethnic diversity, this also impacts social and cultural diversity. Add this factor to the existing technological and digital advancements, and you can see that we are definitely living in a dynamic era. Nothing stays the same.
Should this development be a catalyst for changing how we perceive public relations management, digital marketing, and advertising?
Just one glimpse at the comparison images above, and you can easily see that we are dealing with a more diverse population than ever before.
How we present ourselves to this ever changing world of growing diversity, is paramount to successful marketing across the generation barrier.
Entrepreneur.com has an interesting article by Dale McIntyre, with a few suggestions on how to reach new target audiences, without abandoning any current marketing groups.
There’s a lesson to be learned here: To stay competitive, any entrepreneur or business leader has to consider the many challenges of a constantly evolving business landscape, including his or her company’s demographics and consumer trends.
I’ve been creating more small graphics and memes to go along with my blog posts to help attract more viewers. I then use these visuals to post to my Facebook page, Twitter, and other blogs, as well as including a different snippet of the article for each social media platform.
It takes time to create the visuals, but it gets easier with practice and it really should become a part of the routine when creating articles.
For those of you who don’t have the time or the inclination to create visuals, I’ve started offering my services in this area as you can see in the image below. I hope you’ll check it out!
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