Creating the Perfect Hook

Creating the Perfect Hook

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Creating the perfect hook for a variety of social media platforms can be difficult. It helps to pay attention to what others are doing with this strategy. I followed someone new on Twitter, and her response was so great that I had to share it with you. She had the perfect hook in welcoming me […]

Marketing Across the Generation Barrier

Marketing Across the Generation Barrier

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How we present ourselves to this ever changing world of growing diversity, is paramount to successful marketing.

Who Uses Social Media

Who Uses Social Media

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Various companies tabulate details about social media users and then provide those statistics to those of us who study social media culture, as well as to those of us who are interested in statistics and demographics for business reasons. Social media marketing is like gambling unless you pay attention to the trends. Originally, the social […]

Viability of Twitter

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What’s happening with Twitter? You may have seen articles and headlines that are questioning the ongoing existence of Twitter. I have found this topic puzzling, especially in light of the fact that President Trump and his ardent followers as well as his haters, are taking to Twitter multiple times a day. So, I did some […]