Saving the Mom and Pop Business

Saving the Mom and Pop Business

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A Strategy for Saving the Mom and Pop Business. First off, let us address the fact that online shopping is not only here to stay, but that online shopping is a good thing. Here’s why.  Online shopping benefits the following marginalized groups of people: those without transportation the sick the elderly the caretakers the homebound […]

Creating the Perfect Hook

Creating the Perfect Hook

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Creating the perfect hook for a variety of social media platforms can be difficult. It helps to pay attention to what others are doing with this strategy. I followed someone new on Twitter, and her response was so great that I had to share it with you. She had the perfect hook in welcoming me […]